Not “Just Another Job Seeker”
October 11, 2010
In my last post I urged job seekers to GET OUT! A good first step to REPOWERING your job search. But once you’re out… then what?
Your actions should be based on this one simple rule:
“People don’t care how much you know until they know how much you care” – John C. Maxwell
And when they know how much you care, you are no longer “just another job seeker.” You’re someone worth telling others about.
RELATIONSHIPS, RELATIONSHIPS, RELATIONSHIPS
Tis true. It’s about much more than just getting out. And while the getting out part is indeed the first step to repowering your search, it’s what you do with the time you spend out there that truly counts.
Once you have made the decision to disconnect from the computer and all the online job boards to attend functions with other live human beings, your goal is to make connections and create mutually beneficial relationships that can help you in life as well as your job search.
Some tips on how.
BE AN EXCELLENT COMMUNICATOR.
Don't be THAT guy.
First rule of excellent communications: LISTEN. When you’re out networking make it your goal to be the best listener in the room. Take notes if you need to to remember key conversations and those with whom you spoke. A quick note on the back of the other person’s business card to remind you of that one critical thought or piece of information will prove valuable when trying to recall who said what.
When it is your turn to talk, you have to be exceptionally clear about what you want, what value you — and only you — offer, and be able to articulate this for others to “get it.” Work on honing that 30-second “elevator” pitch to answer “what’s in it for you or other potential employer if you hire me?” Indeed, why YOU over the job search masses?
ROLL UP YOUR SLEEVES.
While listening you’re bound to pick up on other’s needs that you can fulfill. Even if it’s mowing the lawn for the grandma of the CPA you just met… doing the make-up for the Realtor’s 17-year-old daughter for the big Homecoming dance… teaching an entrepreneur QuickBooks to create a more efficient billing process… Introducing another job seeker to one of your contacts who might help them… The point is listen and find something you can contribute to making the other person’s life a little easier. And if you can fill a need that aligns with the work you are looking for, all the better.
BE THE EXPERT.
Give presentations to local groups. Blog. Post and answer questions on LinkedIn. Rally groups on LinkedIn. All around a topic related to the work you want to do. Tweet about news-worthy industry trends. The more you show you know what you’re talking about, the better. This is especially true when you are trying to make a career transition into a new role or field in which you may not have the most experience of all possible candidates. Just be aware of how you come across. Strive always to provide information that is practical, applicable, useful. Not to puff up your own chest.
CREATE CHAMPIONS.
All this work will pay off as you create “brand champions” for YOUR personal brand. You become “referrable” as a job seeker. Your resume becomes “forwardable” because they like you and want to help. Remember, we all do business with (and hire) those we know, like and trust. Work to establish the relationships and position yourself as the “go to” gal or guy for the work you want to do, and you’ll have people touting you when you’re not even looking.
STAY AUTHENTIC.
The trick here is to be the expert, the one worth referring with personality. When you show a little of who you really are while imparting information your “audiences” can’t live without, you endear yourself in an emotional way. Think Marketing 101: it’s about engaging people on a personal, emotional level so they’ll trust and appreciate the information.
And let’s face it, no job — unless you are truly desperate financially — is worth checking your personality, your strengths and natural talents, your instincts at the door. Can you do it? Sure. I worked for 15 years in a career path that was all wrong both from a functional mismatch standpoint (my strengths were not what the job required) and the cultures I was in didn’t appreciate my goofball personality.
I’d would be happy to share my story in more detail to help underscore the all-importance of this: Stay authentic. No matter what.
Creating Your Human Resources Plan: An Interview with Business Strategist Mark Bittle
February 4, 2010
I recently sat down with Mark Bittle, founder and owner of Progressive Impact, a strategic planning consultancy dedicated to the success of small businesses. His new book (Spring 2010) walks business owners through a comprehensive yet easy-to-follow process for completing a thorough strategic plan for success. Our conversation revolved around one piece of the strategic puzzle: the Human Resources Plan.
Q&A with Mark Bittle, Owner, Progressive Impact
In your new book People Who Know How, Will Always Work For The People Who Know Why! you encourage small business owners to have a Human Resources Plan. What are the elements of a Human Resources Plan and how does this fit into the business’ overall strategic planning?
Human Resources is the essential stuff that makes your organization go around, and there are many elements to address when developing this type of plan: Hiring, firing, employee development, training manuals, recognizing your employees, as well as having on file the appropriate paperwork for each person who works within your organization. The Human Resource plan is not something that business owners can afford to do without.
Developing a business through the creation of an active strategic plan must include plans for developing the people within an organization. Aren’t the leaders, managers and employees the ones that help you to accomplish the goals of that strategic plan? Sharing the values, vision, mission, and goals with players within your organization makes it easier to find the right people, put them in the correct seat, on a bus that is going to a purposeful destination.
Having a human resources plan, employee handbook, and updated training materials has alleviated many time bombs in the organizations in which I have coached. This specific plan in and of itself helps to increase the efficiencies and productivity of everyone working “in” the business, and, when done effectively, will increase the profitability of the organization.
What would you say is the worst thing small business employers can do when hiring new employees?
That’s easy… not taking the time to screen them… not only for their skills (via the resume) and personality and attitudes (behavioral interviewing) but also for their “fit” for the job (how they make decisions, solve problems, take action… that is what they bring to the game and what they need to be successful). Small business owners are not experts in all areas. They are doing what they do best, and at some point they decided to take risks to start their own business. Hiring the wrong person is an expensive risk I encourage business owners never to make.
“The biggest fear that most managers have is
to train their employees so well that they will leave.
While my biggest fear as a leader is to
not train my staff and have them stay.”
When a business, especially a small business, hires new employees, it is much easier to train and retain those that are a good fit, than those who are put in the position as a placeholder until something better comes along. I cannot emphasis enough the importance in making sure that organizations take the time to put the right people, in the correct seats, on a bus that is going to the same destination. [Read more about the cost of a bad hire here.]
How important is management training — that is, training managers at all levels in the art of motivating direct reports to perform at their highest level — in the Human Resources Plan?
It is imperative that there is a training and development program. For example, understanding the difference between “managers” and “leaders” is an important distinction that can be addressed with training when the right people are in the right seats. Managers are those who are put in a position to make sure that things get done according to goals and objectives. Managers essentially work “in” the business. Leaders are the visionaries that work “on” the business to shape those goals and objectives, and are able to put together groups to move the organizations forward. A key idea of course is that “managers” can also be “leaders” when trained well.
How important would you say is the relationship between the manager and direct reports to the success of any small business?
Establishing effective group dynamics is often overlooked when hiring people, and is certainly under-appreciated within many organizations. Having positive relationships, understanding the different ways we each communicate and recognizing the value each member of a diverse team brings to the game helps to increase productivity and efficiency as well as to foster a healthier working environment. Intentionally creating an “engaged organization” will have a great effect for every business’s bottom line.
And what about professional development for employees and teams? Is this relevant in the Human Resources Plan?
Everybody wants to be national champions, but nobody wants to go to practice. Hiring a “coach” for the team’s development can often accelerate progress within an organization. Professional development helps on so many different levels including but not limited to the following: employee retention, speed of innovation, customer satisfaction and proactive decision-making. I personally allocated up to 3% of my gross revenue towards professional development, and the results are amazing. Hiring an objective professional to come in and help to overcome personnel challenges and shortcomings is an essential tool that should be considered.
Employee Engagement: Games We Play
September 22, 2009
So many give great lip service to the idea of getting the right people on the bus. But then what? How much time is spent getting the right people in the right seats based on what they bring to the game? Oh, not important in this economy? Wait… is employee engagement… just a game?
Wearing ‘Em Out?
You’ve seen it. The player drops in the coins, eagerly presses START and the ball appears. The player slowly pulls back the plunger and POW! it slams into the pinball propelling it into the game. It ricochets wildly, bouncing off bumpers, careening into drop targets. Lights flashing, bells ringing, music heralding points, points and more points! A popper shoots the ball out in the direction of the middle lane, drawing it down… down… down toward the inevitable end…
One down. Two to go. An exhilarating game. Unless you’re the ball. Sure, the frenzy can be energizing… for about 5 minutes. Is your employee engagement strategy like pinball or…?
Or Leveraging Strengths?
Or is it more like… chess. Individual contributors working together to move forward directed by a singular goal. It’s a complex game which the player leads leveraging each piece’s unique qualities to meet the ultimate objective.
Each piece knows its role, what the player expects of it and the value it brings to the game. Using its natural movements and relying on other pieces to fulfill their roles. Each with an important role to play. All working strategically toward the same goal.
OK, OK. Sure the analogy’s a little silly. But you know exactly what I’m saying. Here’s the real game-ender: Engage ‘em now or lose ‘em later. And here’s the data to back it up.
How to Keep ‘Em
Let’s get practical. A few key steps to keep employees engaged in tough times:
Focus on Natural Strengths vs. Proximity
You’ve downsized, rightsized and have asked employees to supersize their jobs as a result. This as a great opportunity to actually get more done with fewer people. Take a good hard look at the total value each employee brings to your game: their skills, instincts and natural talents. Be open to shifting job responsibilities based on these versus simply giving assignments to the next closest cubicle-dweller to that guy you had to let go. And by all means, ASK THEM for their input. If their work is comprised of things they are naturally good at doing they will get more done. Again, Gallup studies show that employees who are given the opportunity to do what they do best are 6 times as likely to be engaged in their jobs.
Personalize Recognition
Now more than ever you need to demonstrate — genuinely, authentically — that you care about your employees as human beings. They’re working tirelessly for you; how will you let them know you appreciate all their efforts? Give the working mom a Friday afternoon off for pampering or extra family time. Supply the Starbuck’s junkie with his fix for the day with a $5 gift card. A simple thank you note may make the biggest impact. The point is: make it meaningful to each individual and make sure the appreciation is indeed genuine. One-size recognition does not fit all.
Don’t Manage. Coach.
A favorite resource is Unleashed! Expecting Greatness and Other Secrets of Coaching for Exceptional Performance by Gregg Thompson. It teaches how to put the needs of the other person first and coach them for exceptional performance. Traditional managers direct tasks. The manager coach manages for results, allowing employees some freedom and flexibility in how the work gets done.
Communicate. Communicate. Communicate.
Check in with employees… often. More often than usual especially if your organization has gone through significant changes (lay-offs, reorganization, leadership change, etc.). One-time message delivery will not stick so if you’ve told them once, tell them at least another dozen if not 100 times. Remind them why you each come to work every morning, reiterating through words and actions that it’s all about the mission of the organization. Deliver bad news compassionately but purposefully. Always answer “why” and “what’s in it for me.” Ask for feedback. Involve them in the conversation. You never know what time-, resource-, money-saving ideas are just waiting to be discovered.
So… ready for a game of chess?
The New Rules of Leadership and Management
August 12, 2009
Today I bought and started reading The New Rules of Marketing & PR. Yesterday I attended a talk on “Generations in the Workplace.” And now you’re thinking: What the &#@! does one have to do with the other?
The Connection
The last sentence on page 26 of The New Rules gave me an a-ha that made that connection for me:
Content drives action.
The sentence prior to that reads:
Great content in all forms helps buyers see that you and your organization “get it.”
If we replace just a couple of those words and put the two back together:
Great content in all forms helps employees see that you and the organization “get” them. [Leadership] content drives [employee] action.
The New Rules of Leadership and Management
Here’s where the generational thing comes in.
It’s the online Gen-Xers and Millennials who are driving that “content” also be the new rule of leadership and management.
The old rules of one-way “push” marketing and advertising aren’t working with these generations of consumers who demand informative, authentic and interactive content to make buying decisions. Just as the old rules of management and leadership won’t work with these generations as employees. Maybe it’s because the one-way “my way or the highway”/”because I said so” management style reminds questioning (sometimes referred to as cynical) Gen-Xers of their mothers who didn’t care if their children had opinions. And, the Millenials won’t even hear these managers because as kids these employees grew up with constant “Good jobs!” and getting trophies even for coming in last. Where’s the praise in “Do it or else.”?
Content is King
So, the “content” of successful leadership according to these generations, to which they’ve grown accustomed as online consumers, is treating them as unique individuals who demand interaction and authenticity. So to paraphrase the New Rules of Marketing and PR in the context of New Rules of Leadership and Management, I offer:
Inspire Millennial and especially Gen-X employees to design the content of their individual work, empowering them to do what they each do best every day. That’s strengths-based management!
Engage these employees in the content of the organization’s vision, mission and objectives. Help them see how essential their individual role is in achieving organizational goals to give them the meaningful work these generations crave.
Individualize communication content so these employees know you are speaking directly to them. That’s when they’ll know you appreciate them for what they bring to the game.
That’s when they’ll take action and follow you. Because content drives action.
ARE YOU LISTENING TO ME? (or “Communicating So They Will”)
July 15, 2009
“TO WHOM AM I SPEAKING?”
With a background in marketing, communication and branding, I’ve been programmed in the cardinal commandment of the trade: KNOW THY AUDIENCE. Resistance was futile. But I learned that the only effective marketing messages are those specifically written for the exact person they know is listening and who will act on the information presented. The messages are carefully crafted to meet the potential customer’s needs… to help them hear… to make them WANT to listen.
What if we applied this same thinking when communicating with our colleagues… significant others… employees… kids… bosses…? Would they listen and hear us if we tailored our messages in the same way a marketeer crafts unique selling propositions? “So simple!” we rejoice! But is it that simple? Perhaps it can be…
The challenge is, life is busy, chaotic, complicated. I know what you’re thinking now, “There’s no time for the art of messaging in real life. Why can’t people just get it the first time? Sheesh, I hate having to repeat myself. Pay attention! ARE YOU LISTENING TO ME?” Ahhh, and so, we tend to communicate in a style that is natural for us… in the way that we need to hear information. Trouble with that is the receiver of our intended brilliant information has tuned out in 3.2 seconds… or less… if they don’t need to hear it in the same way we do.
So, how do we get them to really listen?
For starters, put on the empathy hat and take some notes. Pay attention to how they communicate for clues on how to get them to listen to you:
The Detailer
Know someone whose powers of observation amaze when they can report back the last detail of a report presented in yesterday’s staff meeting? The remember and want to discuss the intricacies of the data and why the suggestions will (or won’t) help the team reach it’s goals. The also tend to ask lots of questions, especially “Why?” When communicating with this curious fellow, give them all the details, data points, facts and figures you can come up with. Cite sources whenever possible to build credibility. End every interaction giving them an opportunity to ask you as many questions as they need to to fully understand. You may be surprised at how many more details you actually did know once they ask the right questions.
The Systematizer
Know someone who will not jump around or ahead when reporting the details of any event, big or small? They will probably also have the closet organized by season and color and the alphabetically arranged spice rack. When communicating with this person, understand that sequenced information helps them follow what you’re saying. Take a breath, and start from the very beginning (a very good place to start), give the events in exact order in which they have happened or are intended to. They may have some keen ideas on how to make that process even better.
The Improvisor
You know the one… Tangent is her middle name. Wings every conversation, every meeting, every interaction. Reports thoughts as they come… and oh boy do they come. Capture their attention fast and get to the point ASAP! Tell them the end first then give them a chance to ask a few questions about why and how you arrived there. And for sure never leave out what you predict will happened next. Then be ready for a brainstorm of ideas, thoughts, suggestions from them in return.
The Builder
Remember your friend who, after surviving a minor collision earlier in the day, reported the event back to you over dinner at your favorite eatery… “OK, so this pink sugar packet is my car… this blue one was the guy behind me… the salt shaker is that tree, you know that one at that intersection? So I’m driving along and stop at the light [drives pink packet close to the salt shaker] and this guy slams right into me [rams blue sugar packet into the back of the pink one]. I skidded and came this close [pink packet now dangerously close to the salt shaker] from hitting that tree!” Draw this one picture, maps, anything to model the “thing” you want them to understand. In this case, a picture is worth many more than 1000 words.
WHY BOTHER?
Number one, they might actually listen. And, frankly, it’s always nice to be heard.
Then they might actually engage in the conversation, and you may just be amazed at what you can come up with together. Ideas, solutions to problems, improvements… the sky’s the limit!
For me the most important reason: When you speak to another human being in a way that is relevant and meaningful to them, they know you really care. Maybe not on a conscious level. But they know.
