I [Heart] My Job!
February 15, 2011
Creating Your Own “Meaning” at Work
In this job market, it’s not easy [or smart] to walk away from a paycheck in hopes that something more meaningful will *poof* simply appear. Creating meaning in the work you do now is a way, not only to make your current job better, but to set yourself up to be ready for a “dream job” when the right time comes.
Let’s keep this short and sweet shall we and get right to the tips for creating meaning in your work.
Live Your Values
First, you have to know what they are. Try this exercise. From this list start by crossing off those values that do not speak to you. Cross out as many as you can that truly are not important to you.
From those that remain, circle only 10 that mean the most to you.
Can you now narrow it to 5?
How about 3? THE 3 most closely held values that define who you are, your behaviors, your attitudes.
Find ways every day to live your values… at work… at home… at play. When we live what we value, life in general has more meaning.
Adopt a Service Attitude
It’s a commonly held truism in psychology that doing something selfless and serving others has very positive outcomes. It helps minimize depression. Lifts us out of the “woe is me” spiral. Supports appreciating what we do have.
In short, adopting a service attitude is rewarding and uplifting.
So try this at work. Find a way to help someone complete a project, meet a deadline, attack some mundane task that might be more “fun” if you do it together. Something for which you expect no reward, recognition or return of the favor.
In the process you may discover some latent passion that was just waiting for the opportunity to be put to good use. Then consider… how can I get to do more of THIS every day? In my current job? In my next job?
Push The Limits of What You “Love”
Seriously, what do you love to do? Are there other tasks, activities, projects, you can jump into at work that you might at least like? Even a little? Push yourself to try volunteer for something new. Yeah yeah, it’s more work, but what if if makes all the difference in your day? Wouldn’t that be worth it?
And what if, after all this, you discover a new talent, a new passion, a new purpose that you can carry over into your next job?
Let me know how it goes! Post your comments here.
And On That Note…
Used with permission from the artist himself.
My Job Sucks: How to Love (Tolerate) the Job You Can’t Afford to Quit…Yet
February 1, 2011
How to Love (ok, Tolerate) the Job You Can’t Afford to Quit… Yet
If you’ve seen the movie “Office Space” you’ll remember the scene where the female coworker overhears the main character, Peter, saying he’s about to lose it because his commute stinks, his bosses are idiots, his work is meaningless and he thinks his girlfriend is cheating on him. “Uh oh…” says the Sally Sunshine coworker. “Sounds like somebody’s got a case of the Mondays.”
Not to be crass but, really, you want to inflict on her exactly what Peter’s neighbor suggests. (Rated R for language; not for little ears.)
Let’s Get Real
In all seriousness, do you have a case of the Mondays? Every day? Do you feel this way at work? Stuck. Wishing for something better. Knowing that there just has to be more to work than TPS reports (again, from “Office Space”).
A few words of encouragement:
- YOU control your professional and career development. Not your boss or the company you work for. It’s up to you to make something positive happen… and YOU CAN DO IT.
- And, a favorite idea from Claire Colvin, Senior Editor for TruthMedia Internet Group, your job does not define you but how you DO it does.
How do you show up at work now? Are you pouting or positive? Do you mope with a little black cloud over your head or do you find something productive to do every day (or at least week) that is in alignment with your career goals and personal brand?
It starts with clearly defining what you want from your career and what you want to be known for (your career vision), then making those opportunities happen for yourself even in — especially in — a job you can’t afford to quit.
Because here’s the best news: It won’t last forever if you are intentional about reaching your career goals. You can start looking for a new job whenever you want. In the meantime, until you find something “better”…
Add Something New
Find … better yet create … an opportunity for yourself at work to shine. To do what YOU do best.
Fact Finders: Find a new or existing project that needs your data-digging strengths. A new research project, a feasibility study, a fact-checking assignment. You naturally need and seek the facts, figures, data to justify and prioritize your work. Volunteer to do what you do best to make sure work the company is doing is worth the investment of time, energy, money. The natural strategist, you’ll make sure what everyone is working on helps move the company toward meeting its business goals.
Follow Thrus: Is there a project that isn’t being managed as effectively as it could? Without ruffling feathers of the current project owners, offer your natural expertise in creating a plan, defining the steps, helping to manage those steps and measuring the results. It’s what you do… you can’t help it. Put your talents to use to help your team or organization complete what they’ve started and measure the outcomes. The natural project manager, you’ll make sure it gets done.
Quick Starts: You’re the natural brainstormer. Are any of your colleagues “stuck” and can’t seem to think what to do to make progress on a project or set of tasks? You are the natural “unsticker.” Offer to brainstorm different solutions with your counterparts to help them work their way out of the paper bag and get moving again. You’ll save them from wasting time in “analysis paralysis.”
Implementors: You strive for quality outcomes, not just band-aid quick-fixes. Jump in and support a project that needs “beta testing” before a full roll out. Run the project through quality tests to ensure the biggest bugs are worked out before the whole team or organization has to implement something new. It’s what you do best! You’ll have your company time, money and other precious resources.
Delegate Something Old
Is there something in your job description that you’ve done a 1000 times and, well, you’re “over it?” Could it be a development opportunity for a junior colleague? A chance for growth for someone else on your team or someone you manage?
Three reasons to delegate it:
- When you delegate a task, activity or project that empowers someone else to put their strengths to work and do what they do best, you’re not only giving them the opportunity to show the team and organization what they’ve got but you’re increasing their level of engagement.
- When you give it away to someone whose natural talent(s) fits the task, that task will be accomplished more productively and efficiently than if you try to complete something that pushes you against your natural modis operandi (M.O.).
- When you give up one thing, you’re freeing yourself to take on more in your role to fit your unique strengths… to do what YOU do best. Please reference “Add Something New.”
Stay Positive
Get rid of the black cloud. And fast. No one likes to work with a Negative Nelly (or Ned). Fake it if you have to for a while. But put on a positive attitude and focus on doing something productive. Especially if you suffer from what I call “workplace depression,” the best cure for on-the-job doldrums is helping someone else accomplish something great. (See #2 on this list of 10 tips for staving off depression.
Your Career: Tuning In to Career Success in 2011
January 19, 2011
Whether you seek a new job or want to achieve more in the position you have, ask yourself these questions to tune into everything you offer to an organization in 2011m whether in a current role or with a new company. Then write down the answers to help you articulate the answer to every manager’s toughest question: “What’s in it for me if I hire [promote] YOU?”
Tune in to your own strengths and needs first so it’s easier to articulate the value you bring to the business.
“How do I solve problems, make decisions, take action?”
Because isn’t that what you do all day, every day on the job?
We each have a unique way of doing these things, our M.O., that is hardwired for a lifetime. Unlike skills that can be learned or personality that changes over time, our M.O. is hardwired. And how we use that circuitry is instrumental in career success when we embrace our M.O…. or failure when we try to “do it” someone else’s way.
Start with identifying how you uniquely tackle challenges when they come up at work:
- Look for all the information to help make sound decisions?
- Create order from chaos, creating a work plan, schedule, charting a course for mitigating the challenge?
- Jump in and figure it out as you go?
- Create a “model” of the solution and beta test for quality?
Your way IS the right way… for you. Start with understanding your unique M.O. then sell yourself as the ideal person for the functional role that allows you to operate “in your zone.”
“How do I want to make a difference, a true, positive impact?”
What does meaningful work look like to you? It’s different for everyone. For some it’s the honorable pursuit of finding the cure for cancer. For others it’s closing a sale. Forget what society, the boss, your colleagues, significant others say is the right thing to do and take time to define what “meaningful work” looks like for you. What would make you jump out of bed every morning and think, ” I GET to go do this today!”?
Then focus on finding opportunities to make that kind of difference. Even if it means adding responsibilities to your current role or finding a job that pays a little less in exchange for a purpose. There’s more to a job than just a paycheck!
“What kind of environment brings out my best work?”
And by environment we mean everything from your personal workspace to the people you work with and for. Get intentional about articulating exactly that you need to do your best work.
- Office with a door for quiet focused work?
- Windows and bright colors to give you energy?
- Open space for open collaboration and constant sharing of ideas?
- Being outside?
- A boss who allows you to work from the occasional coffee shop for a change of scenery?
- Colleagues who share your sense of humor? Values?
Understanding this about yourself will help you know to whom to attach yourself politically in your current role, what to ask for in terms of workspace and justify why you need it. It also helps job seekers ask the right questions to know if a new company is a good fit culturally.
Not “Just Another Job Seeker”
October 11, 2010
In my last post I urged job seekers to GET OUT! A good first step to REPOWERING your job search. But once you’re out… then what?
Your actions should be based on this one simple rule:
“People don’t care how much you know until they know how much you care” – John C. Maxwell
And when they know how much you care, you are no longer “just another job seeker.” You’re someone worth telling others about.
RELATIONSHIPS, RELATIONSHIPS, RELATIONSHIPS
Tis true. It’s about much more than just getting out. And while the getting out part is indeed the first step to repowering your search, it’s what you do with the time you spend out there that truly counts.
Once you have made the decision to disconnect from the computer and all the online job boards to attend functions with other live human beings, your goal is to make connections and create mutually beneficial relationships that can help you in life as well as your job search.
Some tips on how.
BE AN EXCELLENT COMMUNICATOR.
Don't be THAT guy.
First rule of excellent communications: LISTEN. When you’re out networking make it your goal to be the best listener in the room. Take notes if you need to to remember key conversations and those with whom you spoke. A quick note on the back of the other person’s business card to remind you of that one critical thought or piece of information will prove valuable when trying to recall who said what.
When it is your turn to talk, you have to be exceptionally clear about what you want, what value you — and only you — offer, and be able to articulate this for others to “get it.” Work on honing that 30-second “elevator” pitch to answer “what’s in it for you or other potential employer if you hire me?” Indeed, why YOU over the job search masses?
ROLL UP YOUR SLEEVES.
While listening you’re bound to pick up on other’s needs that you can fulfill. Even if it’s mowing the lawn for the grandma of the CPA you just met… doing the make-up for the Realtor’s 17-year-old daughter for the big Homecoming dance… teaching an entrepreneur QuickBooks to create a more efficient billing process… Introducing another job seeker to one of your contacts who might help them… The point is listen and find something you can contribute to making the other person’s life a little easier. And if you can fill a need that aligns with the work you are looking for, all the better.
BE THE EXPERT.
Give presentations to local groups. Blog. Post and answer questions on LinkedIn. Rally groups on LinkedIn. All around a topic related to the work you want to do. Tweet about news-worthy industry trends. The more you show you know what you’re talking about, the better. This is especially true when you are trying to make a career transition into a new role or field in which you may not have the most experience of all possible candidates. Just be aware of how you come across. Strive always to provide information that is practical, applicable, useful. Not to puff up your own chest.
CREATE CHAMPIONS.
All this work will pay off as you create “brand champions” for YOUR personal brand. You become “referrable” as a job seeker. Your resume becomes “forwardable” because they like you and want to help. Remember, we all do business with (and hire) those we know, like and trust. Work to establish the relationships and position yourself as the “go to” gal or guy for the work you want to do, and you’ll have people touting you when you’re not even looking.
STAY AUTHENTIC.
The trick here is to be the expert, the one worth referring with personality. When you show a little of who you really are while imparting information your “audiences” can’t live without, you endear yourself in an emotional way. Think Marketing 101: it’s about engaging people on a personal, emotional level so they’ll trust and appreciate the information.
And let’s face it, no job — unless you are truly desperate financially — is worth checking your personality, your strengths and natural talents, your instincts at the door. Can you do it? Sure. I worked for 15 years in a career path that was all wrong both from a functional mismatch standpoint (my strengths were not what the job required) and the cultures I was in didn’t appreciate my goofball personality.
I’d would be happy to share my story in more detail to help underscore the all-importance of this: Stay authentic. No matter what.
Job Seekers: GET OUT!
September 28, 2010
Unemployed? Underemployed? Or just hate the job you have? And starting to feel the wear and tear of “search exhaustion”?
If you’re like most job seekers, you’re spending your day searching job boards, sending your resume fiendishly to anything that looks close to what you might want to do and crossing your fingers that someone…ANYONE… will just call you in for an interview.
My friends, it’s time for a change.
First… So you’re feeling a little… let’s face it… unmotivated, maybe bordering on apathetic. It happens to all of us at one time or another so first, please know: YOU ARE COMPLETELY NORMAL. You’re allowed to have your feelings, and I always encourage family, friends and clients alike to REALLY FEEL them. What you’re going through right now is no fun to say the least. But I also would not be doing my job and fulfilling my mission if I were to let you stay there too long.
So this is your official kick in the pants. Get up. No, really, right now. Stretch. Take three deep mind-clearing breaths. And set your mind to GET OUT. Out of your doldrums AND out from behind that computer. That’s right: it’s time to DO SOMETHING DIFFERENT.
“GET OUT? BUT WHERE?”
My strongest recommendation for your “theme” for the next month:
GET OUT! Step away from the computer and get your face out there in front of people who can hire you, recommend you, refer you.
Some ideas (and I and other readers welcome your comments below with more suggestions!):
CHECK THE CHAMBER. Does your local Chamber do ribbon cuttings for new members? You will find attendees to these events aren’t the typical cast and crew of most networking events. Go and be ready to introduce yourself to all the new faces.
ATTEND GRAND OPENINGS. Keep an eye out for the businesses that are opening their doors at grand opening events. Again, not the usual cast of characters and a great way to meet the people from the surrounding businesses. Open houses, too. If you know of businesses holding open houses, go! For all the same reasons noted above.
GET SOME CLASS. Go to a computer class, a LinkedIn class, a class related to your hobby (art, cooking, wine tasting, pottery, quilting, golf, exercise, fly fishing…), something that engages your brain, helps you learn a new or keep up a skill, gets you into a space with others who are doing the same. The trick is you cannot be shy. Again, introduce yourself and start to make new connections.
“MEET UP.” Love hiking? Speaking a foreign language? Check MeetUp.com for local “meetups” in your area to find like-minded people who enjoy the same activities you do. You’ll have one thing instantly in common and may find that will accelerate the ice breaking to start talking about how you can support one another in other ways. You support them with what they need; they’ll support you in your job search.
VOLUNTEER. Everyone and their grandmother will tell you that volunteering is a great resume builder and that volunteers often have the first “in” for positions as they are available. (“Duh,” Meredith.) But I’m talking about volunteering for the sheer joy of helping someone (or some “thing,” cause, crusade, etc.) else other than yourself. Go give to someone else selflessly for a day. Consider volunteering for a cause where you stay busy helping others and focus on their challenges rather than your own. Helping others gives you the satisfaction of knowing you are making a difference in the world. That alone will elevate your mood. And don’t ignore those other volunteers. Have I said it enough? Introduce yourself and really connect with the other volunteers. You never know who they know.
GO TO LUNCH. Schedule lunch with former colleagues, community connections, employed friends and others who might know people you need to know who can help in your search. Buy them lunch (or coffee) in exchange for time to tap their expertise. Tapping into their ego in this way works. EVERYONE loves to be asked for their expert $0.02 and advice. Everyone. And it gets you out of the house. Be prepared with specifics you want to ask about. Make the most of your time and theirs. In the process you’re starting to create champions and advocates for ” Cause: You.”
ASK. All this “getting out” is all very well and good, but make the most of it and ask people with whom you are developing these relationships for help with exactly what you need: introductions and referrals. Get specific: “I would love to meet anyone who works in XYZ industry, ABC company or holds 123 position in an organization. Do you know someone like that you could introduce me to?” Or “I saw an opening at ACME Company and remember you mentioning you knew people there. Would you help me be get my resume in front of some people there?”
FOLLOW-UPING. My friend TC of Very Direct Marketing coined the term to replace that nasty “c-c” word we all hate (Cold-calling). As you GET OUT and build your “database” (little black book, contacts in your Blackberry, friends on Facebook, connections on LinkedIn), you have to stay in touch. Contact them at least once a month to stay top of mind (another favorite TC-ism) and remind them how they can hep you. This includes your best friend’s mother, the manicurist at the salon where you get your hair done even if she doesn’t do your nails, the guy at Goodyear who changes the oil in your car, your favorite bartender and her manager.
“WHY BOTHER?”
BECAUSE NETWORKING WORKS.
“But, Meredith, I hate networking.”
Maybe this will help motivate you to change your mind:
- 75-85% of job openings are never published on those job boards you so love to spend your time on.
- Even better, 70-80% of job seekers report finding their “next position” through networking.
Enough said?
“WHAT DO I NEED?”
A kick-@$$ resume. Even with all the social media in the world, you still have to have a resume. Consider it your personal brochure that answers, “What’s in it for me if I hire you?” every hiring manager is asking. (Resume help here!)
A decent 30-second “commercial” describing what you’re looking for, what you offer and how others can help. Again, the more specific, the easier it is for people to know how to help you.
Personal business cards. Yes, get business cards even if there’s no company and title to put on them yet. Include all your contact information and consider using the space on the back of the card to put some “promotional” wording about why YOU are the best one for the job. VistaPrint.com has a nice selection of FREE business cards. You pay shipping.
A little courage. I promise, with practice, it gets easier.
Again, step away from the computer.
And when you do, report back here! Tell us about your successes. Recall your funniest snafus. Let us help you refine your networking techniques to help you land that job faster!
4 Reasons You’re Still Un- (Under-) Employed (And What to Do About Them)
August 31, 2010
Discussions on one of the many LinkedIn groups dedicated to connecting job seekers and those in career transition are changing tone as it’s taking some job seekers longer than expected to land in their next position.
One in particular asks, “Job searching without success?” The reasons given by job seekers for being overlooked and remaining un-(and under-) employed are many but a few clear themes stand out. Here’s what they’re saying… and what to do about it… starting with your resume.
“I’m Not Getting Called for Interviews.”
IYRS… It’s your RESUME, silly. The sole purpose of your resume is to ensure you survive the automated keyword search, make it past the HR department screeners, land on the hiring manager’s desk and have her think, “WOW… I HAVE to call this one in for the interview.” Then, of course, the trick is to impress the hell out of ‘em in person.
If your resume reads like a job description of your current and past positions, you’re sunk. Likely the 100s (if not 1000s) of other applicants applying for the exact same position can claim the same experience in the same tasks. Sorry, but it’s true. What the potential employer actually cares about is whether or not you can produce results. Specifically results that will make or same her money. Demonstrate the VALUE you will bring to the next job by articulating results you’ve produced in the past while a showing a bit of your personality to help them understand if you’re a good cultural fit.
[Stay tuned for a follow-up post outlining How to Avoid 3 Big Resume Mistakes.]
“I’m Too Old.”
Ageism is alive and well in this economy despite what all my HR friends are saying. I know too many Boomer s(and older) seekers who complain about being overlooked. So, unless the dates of your education are recent and important (you just received your PhD in Organizational Leadership, your MBA in Marketing or your BS in Information Systems), leave dates off that point to your age or a professional career that is more than 20 years old. Same goes for certifications and awards. List them, leave off the dates.
“I’m Overqualified.”
Position your experience as a Unique Value Proposition to the employer. Show them that you can produce results the day you step foot in the door and connect those results to their future success.
You also do not need to give the history of your professional life back to the first job in high school, college or post-graduation. Dedicate the precious real estate on your resume and LinkedIn profile to the MOST RELEVANT experience. And, yes, it’s OK to tone down your past job titles. I know many a returning-to-corporate-American entrepreneur who list themselves as “Director of Business Development” or “Operations Manager” in companies they’ve owned.
“I’ve Had Too Many Jobs.”
Job hopping is somewhat expected for Gen X- and Yers though Boomer hiring managers still roll their eyes if you haven’t managed to stay in one position for more than 2 years. Minimize the appearance of job hopping on your resume by eliminating the months and taking out any insignificant positions you were in for only a fews months especially when that position has no relevance to the position you’re going for.
Try It And…
Report back. If making these simple changes continue not to get you noticed, I want to know so we can delve deeper and get you The Job, not just another paycheck. ASAP.
Career Tips from Phineas & Ferb
July 24, 2010
In a recent episode of my family’s new favorite show, step-brothers Phineas & Ferb learn about reverse engineering, defined by the host of the “Uncovery Channel” show they’re watching as the process of closely examining [an object] and its individual parts to figure out “what do it do?” and “how it do what it do?”.
Eureka! Career tips from a Disney cartoon! (A stretch that perhaps only a mom of a 6-year-old who happens to be a career coach can finagle.)
Let me connect some dots…
“WHAT HAVE I DONE?”
We’ve all done it at one time when looking for a job. Open the job board (or, showing my age, opening the Sunday paper looooong ago) and start with a keyword search, maybe. Marketing, IT, sales… See something of interest (for God only knows what reason at that particular moment) and think, “I could do that.”
In a land far far away, a long long time ago it may have gone something like this…
We do the resume to fit that job perfectly and get the interview. We tell them everything they want to hear and by week’s end we have the offer. We start the next Monday and within the first 90 days we awake one Monday morning, sweating uncontrollably over some unnamed source of stress and suddenly it hits us, “What have I DONE? This job isn’t ME!” But we stick it out and promise ourselves we’ll stay two years so we don’t look like a job-hopper on our resumes. Then…
“HOW DID I GET HERE?”
15 years later we wake up one day after chasing jobs and promotions in the same area because those are the skills we have now and say to ourselves, “How did I get HERE? This job isn’t ME!” Ah if we’d only trusted our gut earlier…
[Do you hear the voice of experience in this story? <ahem>]
Where did we go wrong?
CAREER REVERSE ENGINEERING
For starters, we did the job search backwards. Sure it may be the somewhat conventional way job seekers do what they do. But it’s certainly backwards from a job satisfaction point of view.
So I offer this: Instead of starting with what’s out there, the most successful job-seekers-turned-happily-employed start with what’s inside themselves.
Career reverse engineering is the best way to kick off a job search that results in finding that ideal position… the role that will bring the new employee a higher measure of self-worth and <gasp> joy. Yes, it IS ok to actually be HAPPY AT WORK.
5 STEPS & ACTION TIPS
To reverse engineer your own ideal career to jumpstart your search for the next job on that path, it starts with a close examination of YOU. To understand “what do it do” when the it is you.
1) Pay Attention to Your Energy Level
We are each uniquely programmed, if you will, to do something (maybe several things) really well. Those tasks that give us energy — versus deplete it — give us clues about what we are hardwired to do better than anyone else.
PUT IT INTO ACTION: Pay attention for a full week at work or think of your most recent position and it’s daily requirements. Make a list of the energizing activities from each day. Do you see any trends? Categorize these tasks into 3-5 themes. You now have a starting place for your ideal duties and responsibilities on the job.
2) Separate Strengths from Skills
You learn skills. You’re born with certain inalienable strengths. Ignore them at your own peril! [Again, voice of experience here.] Conventional development plans insist, “Work on your weaknesses to improve the things in which you do not already excel.” Really? “Fixing your weaknesses” or “maximizing your strengths,” that is getting better at those things at which you’re already naturally good. Where’s the better return on investment?
PUT IT INTO ACTION: We are our own worst critics, aren’t we? Especially when it comes to valuing what we do best. Ask friends, family, coworkers and others in your circles to write down 5 things they appreciate about how you operate. You may be surprised when you see the words they use. “Really? But that’s just what I do.” Exactly. Now, how do you get to do “that’s just what you do” in your job every day?
3) Stick to Your Core Values
One of the worst things that can happen in an economy such as we’re in now is that we lose sight of what’s most important to us when we get desperate for a paycheck. Might there be compromises along the way? I’m not so Pollyanna to think we might have to give up a few perks to make sure there’s food on the table. But beware sacrificing the principles that are woven into the fabric of your very being.
PUT IT INTO ACTION: This article includes a list of common personal values. Cross out the ones that are unimportant to you. Next, try to narrow the remaining values to 10. Now, take an even closer look. Can you settle on the top 5? How about 3? If these 3-5 values are not shared or at least respected by a potential employer, is it worth taking a position knowing you’ll be compromising what you hold most dear?
4) Articulate Your “Why”
Highest job satisfaction happens when we feel that we’re making an impact, when we care about the work and its outcomes. It’s about finding what is personally meaningful. So, what is it that will elicit, “I get to go to work today!” when the alarm goes off each morning?
PUT IT INTO ACTION: Just for fun, imagine you’ve won the lottery. And I mean the never-have-to-work-another-day jackpot. You no longer need a job for financial security. What do you have to do anyway? What do you care enough about that you will invest your time to see it through? Call it passion, cause, mission… This is your work.
5) Outline Your Success Factors
PUT IT INTO ACTION: Think on these things that can directly impact your professional and personal career success. What do you know you need to be truly successful? What does your physical space look like? Who are you teammates? What kind of leadership support do you need? How are you managed? How do you manage your direct reports? What’s the ideal culture that will bring out your personal best?
OTHER RESOURCES
It’s challenging to try to uncover and articulate our own strengths. One of my favorite resources that can help you do just this is StrengthsFinder 2.0 by Tom Rath. All major book stores are likely to carry it. For about $20 you can purchase the book and take the online SF 2.0 assessment that will help you pinpoint natural talents that when practiced, developed and put to good use become true strengths.
Here’s to getting to do what you do best… every day!
MEET PHINEAS & FERB
The quickest summary: P&F, as it’s now known at the Masse home, is about step-brothers who, as a means to beat Dog Days boredom, devise outrageous activities throughout their summer vacation… like building a large-scale roller coaster throughout their hometown of “Danville,” opening a fine dining restaurant in their backyard and other mega shenanigans. Trust me, it’s way more hilarious than I’m portraying here, I swear.
The short relevant clip is from 1:15-1:40 but by all means watch more…
DISCLAIMER: I take no responsibility if you too get hooked. Enjoy!
10 Commandments of Personal Branding
June 22, 2010
If “branding” for a company refers to how it differentiates itself as well as its products and services from the competition by articulating its unique selling proposition (USP), then what is this business of “personal branding” all about? You’ve no doubt heard the term and I hope to provide clarity around its meaning and, more importantly, about why you should care.
What Is A Brand?
A brand is so much more than your logo, your signage, your tagline. A brand is a promise… It is the promise put forth by a company, product, service or individual to key stakeholders as to what they can expect from said company, product, service or individual. In short, it’s the sum of all experiences a “consumer” has with the entity that produces the emotional and psychological relationships between the entity and its “consumers.”
So, that said…
Do You Have a “Personal Brand?”
The answer is always yes. Whether you have been intentional or not about creating it, you do have a brand. You have a reputation, something or several that you are known for whether you want to be known for them or not.
The key to effective personal branding is to be intentional. You must know who you are, what you stand for, what value you offer then demonstrate that promise to the world.
And as with company, product and service brands, your personal brand is best built on your UNIQUE VALUE PROPOSITION (UVP). That is, the unique value only you bring to any situation — on the job, in volunteer capacities, at home — that no one else can offer. What place do you own in the minds of your key “stakeholders?” What do you want to be known for? What promise do you make to your “consumers?”
Your UVP
You add the most value when you are true to what you do best: your innate strengths, your natural talents, your unique instincts that make you YOU.
Once you understand these things about yourself and are ready to embrace them fully and shout your UVP from the mountain tops, the next step is to demonstrate that you are in fact already that person.
For a business owner, your UVP to your customers might be that you are easy to do business with, especially compared to your competitors.
For a leader or manager, consider creating your UVP for your employees as one who empowers your people to focus on their strengths to add the most value to bottom line results.
For an employee, your UVP ought to be that you are The One to turn to for those things you do better than anyone else on the team.
For a career changer 0r job seeker, focus your UVP on the value you will bring to a potential employer by doing what you do best naturally. It’s just what you do and you’re really good at it!
So What?
Why care about personal branding? In this day and age of faster-than-the-speed-of-light, reputation-demonlishing social media (did you hear about the fake BP Twitter account?), you have to own and manager your brand as fervently as you would your teenage daughter’s reputation. Seriously. Because if you aren’t intentional about it yourself, someone else will undoubtedly manage your personal brand for you. Why leave it to chance?
Here are some ideas on “how to.”
10 Commandments of Personal Branding
10. Own Your Brand
Be intentional about developing your personal brand or others will create it for you.
9. Be Consistent
Facebook or face-to-face, send the same message.
8. Appearance Matters
Don’t dress for the position you have. Dress for the position you strive for. Same goes online, too.
7. Stand For Something
The most memorable brands have a point of view. What’s yours?
6. Stay Focused
Act in alignment with your values and your
ultimate vision and goals.
5. Do Unto Others
Do for others that which you want them to do for you. You go first.
4. Create Brand Champions
Equip your network to advocate for your brand.
3. Keep It Personal
Face-time and other personal touches earn the most points and show you care.
2. Don’t Tell. Do.
Demonstrate your brand in your words and actions. Walk the talk.
And the #1 Commandment…Authenticity. Authenticity. Authenticity.
Be true to YOU: your strengths, your values, and the value only you can add.
And Just for Levity
And in all this, just remember not to take yourself too seriously either. Oy.
