10 Commandments of Personal Branding
June 22, 2010
If “branding” for a company refers to how it differentiates itself as well as its products and services from the competition by articulating its unique selling proposition (USP), then what is this business of “personal branding” all about? You’ve no doubt heard the term and I hope to provide clarity around its meaning and, more importantly, about why you should care.
What Is A Brand?
A brand is so much more than your logo, your signage, your tagline. A brand is a promise… It is the promise put forth by a company, product, service or individual to key stakeholders as to what they can expect from said company, product, service or individual. In short, it’s the sum of all experiences a “consumer” has with the entity that produces the emotional and psychological relationships between the entity and its “consumers.”
So, that said…
Do You Have a “Personal Brand?”
The answer is always yes. Whether you have been intentional or not about creating it, you do have a brand. You have a reputation, something or several that you are known for whether you want to be known for them or not.
The key to effective personal branding is to be intentional. You must know who you are, what you stand for, what value you offer then demonstrate that promise to the world.
And as with company, product and service brands, your personal brand is best built on your UNIQUE VALUE PROPOSITION (UVP). That is, the unique value only you bring to any situation — on the job, in volunteer capacities, at home — that no one else can offer. What place do you own in the minds of your key “stakeholders?” What do you want to be known for? What promise do you make to your “consumers?”
Your UVP
You add the most value when you are true to what you do best: your innate strengths, your natural talents, your unique instincts that make you YOU.
Once you understand these things about yourself and are ready to embrace them fully and shout your UVP from the mountain tops, the next step is to demonstrate that you are in fact already that person.
For a business owner, your UVP to your customers might be that you are easy to do business with, especially compared to your competitors.
For a leader or manager, consider creating your UVP for your employees as one who empowers your people to focus on their strengths to add the most value to bottom line results.
For an employee, your UVP ought to be that you are The One to turn to for those things you do better than anyone else on the team.
For a career changer 0r job seeker, focus your UVP on the value you will bring to a potential employer by doing what you do best naturally. It’s just what you do and you’re really good at it!
So What?
Why care about personal branding? In this day and age of faster-than-the-speed-of-light, reputation-demonlishing social media (did you hear about the fake BP Twitter account?), you have to own and manager your brand as fervently as you would your teenage daughter’s reputation. Seriously. Because if you aren’t intentional about it yourself, someone else will undoubtedly manage your personal brand for you. Why leave it to chance?
Here are some ideas on “how to.”
10 Commandments of Personal Branding
10. Own Your Brand
Be intentional about developing your personal brand or others will create it for you.
9. Be Consistent
Facebook or face-to-face, send the same message.
8. Appearance Matters
Don’t dress for the position you have. Dress for the position you strive for. Same goes online, too.
7. Stand For Something
The most memorable brands have a point of view. What’s yours?
6. Stay Focused
Act in alignment with your values and your
ultimate vision and goals.
5. Do Unto Others
Do for others that which you want them to do for you. You go first.
4. Create Brand Champions
Equip your network to advocate for your brand.
3. Keep It Personal
Face-time and other personal touches earn the most points and show you care.
2. Don’t Tell. Do.
Demonstrate your brand in your words and actions. Walk the talk.
And the #1 Commandment…Authenticity. Authenticity. Authenticity.
Be true to YOU: your strengths, your values, and the value only you can add.
And Just for Levity
And in all this, just remember not to take yourself too seriously either. Oy.
Creating Your Human Resources Plan: An Interview with Business Strategist Mark Bittle
February 4, 2010
I recently sat down with Mark Bittle, founder and owner of Progressive Impact, a strategic planning consultancy dedicated to the success of small businesses. His new book (Spring 2010) walks business owners through a comprehensive yet easy-to-follow process for completing a thorough strategic plan for success. Our conversation revolved around one piece of the strategic puzzle: the Human Resources Plan.
Q&A with Mark Bittle, Owner, Progressive Impact
In your new book People Who Know How, Will Always Work For The People Who Know Why! you encourage small business owners to have a Human Resources Plan. What are the elements of a Human Resources Plan and how does this fit into the business’ overall strategic planning?
Human Resources is the essential stuff that makes your organization go around, and there are many elements to address when developing this type of plan: Hiring, firing, employee development, training manuals, recognizing your employees, as well as having on file the appropriate paperwork for each person who works within your organization. The Human Resource plan is not something that business owners can afford to do without.
Developing a business through the creation of an active strategic plan must include plans for developing the people within an organization. Aren’t the leaders, managers and employees the ones that help you to accomplish the goals of that strategic plan? Sharing the values, vision, mission, and goals with players within your organization makes it easier to find the right people, put them in the correct seat, on a bus that is going to a purposeful destination.
Having a human resources plan, employee handbook, and updated training materials has alleviated many time bombs in the organizations in which I have coached. This specific plan in and of itself helps to increase the efficiencies and productivity of everyone working “in” the business, and, when done effectively, will increase the profitability of the organization.
What would you say is the worst thing small business employers can do when hiring new employees?
That’s easy… not taking the time to screen them… not only for their skills (via the resume) and personality and attitudes (behavioral interviewing) but also for their “fit” for the job (how they make decisions, solve problems, take action… that is what they bring to the game and what they need to be successful). Small business owners are not experts in all areas. They are doing what they do best, and at some point they decided to take risks to start their own business. Hiring the wrong person is an expensive risk I encourage business owners never to make.
“The biggest fear that most managers have is
to train their employees so well that they will leave.
While my biggest fear as a leader is to
not train my staff and have them stay.”
When a business, especially a small business, hires new employees, it is much easier to train and retain those that are a good fit, than those who are put in the position as a placeholder until something better comes along. I cannot emphasis enough the importance in making sure that organizations take the time to put the right people, in the correct seats, on a bus that is going to the same destination. [Read more about the cost of a bad hire here.]
How important is management training — that is, training managers at all levels in the art of motivating direct reports to perform at their highest level — in the Human Resources Plan?
It is imperative that there is a training and development program. For example, understanding the difference between “managers” and “leaders” is an important distinction that can be addressed with training when the right people are in the right seats. Managers are those who are put in a position to make sure that things get done according to goals and objectives. Managers essentially work “in” the business. Leaders are the visionaries that work “on” the business to shape those goals and objectives, and are able to put together groups to move the organizations forward. A key idea of course is that “managers” can also be “leaders” when trained well.
How important would you say is the relationship between the manager and direct reports to the success of any small business?
Establishing effective group dynamics is often overlooked when hiring people, and is certainly under-appreciated within many organizations. Having positive relationships, understanding the different ways we each communicate and recognizing the value each member of a diverse team brings to the game helps to increase productivity and efficiency as well as to foster a healthier working environment. Intentionally creating an “engaged organization” will have a great effect for every business’s bottom line.
And what about professional development for employees and teams? Is this relevant in the Human Resources Plan?
Everybody wants to be national champions, but nobody wants to go to practice. Hiring a “coach” for the team’s development can often accelerate progress within an organization. Professional development helps on so many different levels including but not limited to the following: employee retention, speed of innovation, customer satisfaction and proactive decision-making. I personally allocated up to 3% of my gross revenue towards professional development, and the results are amazing. Hiring an objective professional to come in and help to overcome personnel challenges and shortcomings is an essential tool that should be considered.
February 9 Chamber U
February 4, 2010
Click the image below to go the Colorado Springs Chamber website to register!
Lessons from the PICU
January 5, 2010
AJ & Dr. Jon who was instrumental in saving AJ's life
My son came home with a runny nose and scratchy throat on a Friday in late September. After two trips to the ER over the weekend, he was admitted to The Children’s Hospital in Denver on Monday, and by Wednesday morning he was on life support (heart-lung bypass and a ventilator) with multi-system organ failure. All from severe complications caused by H1N1. It wasn’t until we were through the worst part of the crisis that my husband and I realized (or allowed ourselves to consider) just how close we were to losing him.
Fast forward to today: AJ is a healthy, normal, funny and often schizophrenic now-6-year-old. In fact if you didn’t know our story, you would be hard-pressed to believe it when see him now.
A few simple but hopefully provoking ideas have shaped my experience over the past three plus months. I hope that what I learned through near personal tragedy provides some inspiration and offers perspective on the truly important things on which to focus in 2010.
Life Lessons from the PICU
Waiting is not your enemy. Time is your friend. Time heals. Patience is not a virtue. It must be learned, intentionally practiced and consciously applied.
Always accept support in all its forms from others. If nothing else, it relieves the helplessness they feel. You might get something out of it, too.
Hug. Every chance you get. A hug will soften even the most seemingly gruff personality, and those are the ones who probably need one most. If you’re not a hugger, then at least learn to touch someone on their arm or shoulder.
Focus on the good. Of each day. Every situation. And always look for the good in others.
Care like no one is watching. No matter how uncomfortable you may feel in saying the words, suck it up and say “I love you” to your family and friends. At work, give genuine praise when work is done well and be a “coach” when it’s not.
If you need a good cry, let ‘er rip. Holding it in is not good for your health, both emotional and physical.
Do what you do best. Collaborate on the rest. Delegate. Find partners. You are not and cannot be an expert on ALL things. And no one expects you to be. Rely on the strengths, knowledge, skills of others. In the end, the results will always, always, always be better than if you tried to go it alone.
Find something to laugh about every day. Especially yourself.
Give it up to a higher power. Truly when it all just seems like it’s too much to bear, give it up to God…your Creator… the Universe… Buddha… Nature… whatever you call Your Higher Power. Embrace your spiritual source and give over your worries, anxieties and fears. Believe things will work out for the best and ask everyone around you to believe it with all their hearts, minds and souls.
Believe that miracles will happen. ‘Nough said.
Employee Engagement: Games We Play
September 22, 2009
So many give great lip service to the idea of getting the right people on the bus. But then what? How much time is spent getting the right people in the right seats based on what they bring to the game? Oh, not important in this economy? Wait… is employee engagement… just a game?
Wearing ‘Em Out?
You’ve seen it. The player drops in the coins, eagerly presses START and the ball appears. The player slowly pulls back the plunger and POW! it slams into the pinball propelling it into the game. It ricochets wildly, bouncing off bumpers, careening into drop targets. Lights flashing, bells ringing, music heralding points, points and more points! A popper shoots the ball out in the direction of the middle lane, drawing it down… down… down toward the inevitable end…
One down. Two to go. An exhilarating game. Unless you’re the ball. Sure, the frenzy can be energizing… for about 5 minutes. Is your employee engagement strategy like pinball or…?
Or Leveraging Strengths?
Or is it more like… chess. Individual contributors working together to move forward directed by a singular goal. It’s a complex game which the player leads leveraging each piece’s unique qualities to meet the ultimate objective.
Each piece knows its role, what the player expects of it and the value it brings to the game. Using its natural movements and relying on other pieces to fulfill their roles. Each with an important role to play. All working strategically toward the same goal.
OK, OK. Sure the analogy’s a little silly. But you know exactly what I’m saying. Here’s the real game-ender: Engage ‘em now or lose ‘em later. And here’s the data to back it up.
How to Keep ‘Em
Let’s get practical. A few key steps to keep employees engaged in tough times:
Focus on Natural Strengths vs. Proximity
You’ve downsized, rightsized and have asked employees to supersize their jobs as a result. This as a great opportunity to actually get more done with fewer people. Take a good hard look at the total value each employee brings to your game: their skills, instincts and natural talents. Be open to shifting job responsibilities based on these versus simply giving assignments to the next closest cubicle-dweller to that guy you had to let go. And by all means, ASK THEM for their input. If their work is comprised of things they are naturally good at doing they will get more done. Again, Gallup studies show that employees who are given the opportunity to do what they do best are 6 times as likely to be engaged in their jobs.
Personalize Recognition
Now more than ever you need to demonstrate — genuinely, authentically — that you care about your employees as human beings. They’re working tirelessly for you; how will you let them know you appreciate all their efforts? Give the working mom a Friday afternoon off for pampering or extra family time. Supply the Starbuck’s junkie with his fix for the day with a $5 gift card. A simple thank you note may make the biggest impact. The point is: make it meaningful to each individual and make sure the appreciation is indeed genuine. One-size recognition does not fit all.
Don’t Manage. Coach.
A favorite resource is Unleashed! Expecting Greatness and Other Secrets of Coaching for Exceptional Performance by Gregg Thompson. It teaches how to put the needs of the other person first and coach them for exceptional performance. Traditional managers direct tasks. The manager coach manages for results, allowing employees some freedom and flexibility in how the work gets done.
Communicate. Communicate. Communicate.
Check in with employees… often. More often than usual especially if your organization has gone through significant changes (lay-offs, reorganization, leadership change, etc.). One-time message delivery will not stick so if you’ve told them once, tell them at least another dozen if not 100 times. Remind them why you each come to work every morning, reiterating through words and actions that it’s all about the mission of the organization. Deliver bad news compassionately but purposefully. Always answer “why” and “what’s in it for me.” Ask for feedback. Involve them in the conversation. You never know what time-, resource-, money-saving ideas are just waiting to be discovered.
So… ready for a game of chess?
Performance Management: 5 Steps to Stop the Insanity
June 9, 2009
“The definition of insanity is doing the same thing over and over again and expecting different results.”
~Albert Einstein
Stop a second and think. Does this quote apply to the way you lead and manage your direct reports?
Is the “traditional management” method (a.k.a. “my way or the highway”) working for you? Seriously… what are the results this produces? Outcomes I’ve seen mostly include dissatisfied, disengaged and un-empowered employees. Not to mention frustrated, exhausted and overworked managers. Exactly who is this good for?
STOP THE INSANITY!
The “my way or the highway” management technique may work for a time. But for long-term success I say it’s time to try something different. I worked with a group of managers on performance improvement and management issues in which one manager could not understand nor grasp why his direct reports couldn’t just get off the dime and get the work done. He talked a long time about he just wished his team would hurry up and do the work (a.k.a. use his work style), how he couldn’t understand why it took them longer to “get it” (a.k.a. apply his modus operandi), and how frustrated he was that they still couldn’t produce better results under his “management” (a.k.a. why the same ol’ same ol’ wasn’t working). Oy.
The Manager’s True Duty
The primary job of any manager, regardless of which rung you occupy on the company ladder, is to provide your employees with the tools, training and room they need to do their work. Otherwise, why not just go ahead and do it all yourself? Oh, you’re trying to do that now, you say, because you’re afraid it won’t get done correctly? How’s that working for you?
For those managers who are trying to same techniques over and over expecting different results, I challenge you to try these five steps to create a more productive workforce… and less stress for yourself.
1. Set the Bar High & Measure
We will strive for that place where the bar is set. Think about it. When we set goals and expectations high and hold ourselves and our teams accountable, we accomplish more. As a manager, when you continually accept mediocre results as the norm that’s about all your team will produce. Invite your team into the conversation about goals. Be clear about what is expected of them, how you will contribute, how you will measure success. Then do it. Revisit your goals and where that bar is set on a regular basis and don’t be afraid to adjust as necessary. But keep it high and watch new and improved outcomes replace mediocrity.
2. Uncover Hidden Talents
You’ve set the bar, detailed your goals, discussed how success will be measured. But it’s easy to pigeonhole employees based on job descriptions and lists of duties and responsibilities. They may even be highly skilled at doing what the job description says. And traditional management will keep them there as long as the results are, well, OK. What if, just what if, you considered who the right person was for each task based on their natural talents? Eureka, now that’s different! But how do you uncover those talents? For starters, Kolbe Wisdom™ helps us understand how each of us naturally solves problems and takes action. Uncover your employees natural instincts (their unique MO) and put them to work using those innate talents. When you try it, think you might get different results? In fact, I guarantee if you take time to uncover hidden talents and make assignments based on who can accomplish each function most naturally (and efficiently), you will get different — better! — results.
3. Assess Roles
You have your goals, your metrics and now understand who can get the work done most efficiently. Uh oh… you think some people are in the “wrong” roles? Can you ask them to do a different job than what they were hired to do? And you might have to spend time building new job descriptions? Yes, yes and yes. Consider who is the best person to play each role to get the work accomplished most efficiently based on their strengths and talents. When they work against their grain, so to speak, it takes more energy and produced more stress and less-than-best results. Rearrange roles to make the best use of those talents and *poof* you will have more productive, more engaged employees. Yes, it takes a time investment up front. But it will make your job easier in the end. Did you hear that? It will MAKE YOUR JOB EASIER to have the right people in the right roles. How? Because as you put the right people in the right roles, your team will be more productive (get more done), more efficient (more done faster) and more effective (produce better results). Why wouldn’t you try that?
4. Empower Them
Ask them what else they need to get the job done to meet the goal you’ve established together. Then listen… really listen to what they need and work with them and other leaders to give them what they need — training, tools and room to experiment and make mistakes. When you do this you will be creating a culture of empowerment and begin to give decision-making skills and power to employees. Now that IS different.
5. Move It or Lose It
Set the goals, uncover hidden strengths, put the right people in the right roles, give them what they need to get the job done… then GET OUT OF THE WAY. Imagine a day when your direct reports aren’t coming to you to make every single decision no matter how small. Will you be less frustrated, less exhausted? Maybe even more productive yourself?
Seriously, man: stop the insanity! You’ve been banging your head against a wall, losing your mind long engough.
Leadership Lessons From a 5-Yr-Old
June 3, 2009
As a mom, I’m constantly driving my five-and-a-half year-old son to school, hockey, birthday parties, dentist appointments… you know the drill. Truly a labor of love!
And Driving Mr. Daisy recently, he taught a few valuable lessons on leadership.
“Look straight ahead, mommy.”
It is the primary job of any leader, whether your title includes “Officer” or “Assisant,” to provide the vision for your team. Keep your eyes straight ahead on the horizon to where you want the team to go. Continuously reconnect each member of the team and their contributions to their impact on reaching that vision. All this is essential for moving forward. When you get distracted by other cars, accidents, road construction, etc., you’ll swerve off course.
“Both hands on the wheel, mommy.”
In other words, focus on what matters most. There are so many nonessential activities that can and often do take our attention away from what we’re trying to accomplish. If you spend too much time fumbling in your purse to find your cell phone or trying to switch radio stations or making calls or… you might miss your exit and forget where you’re going.
“Mommy, look! Buffalo! Pull over, pull over!”
Yet while we’re keeping our vision foremost in our team’s minds and sticking to what matters most, we can’t forget to keep an eye out for the next best opportunity. Grab it before it passes you by and it’s too late to turn around and go back. But don’t forget to pull over and stop to have that close look.
You still need to be safe.
